: New Business Agency

We’ve worked with Adam and David for four years now, they are great. Proof of this is the fact that we made a decision to test out some other providers... read more

Mark Lowe
23rd September 2023

Manifest are great. I've worked with Adam and the team twice now at two different agencies and I have no hesitation in recommending them.

Keir Mather
30th August 2023

The team at Manifest were professional, proactive and productive. We hired them to boost our new business efforts and had a series of high quality meetings with the right... read more

Dominic England
30th August 2023

Ive had the pleasure in using Adam and team for their new biz and marketing services recently to support our growth plans in this current competitive landscape. The team were... read more

Craig Spence
30th August 2023

I've always found Adam and the team to be quick to respond; efficient in delivering results; friendly and approachable. Great to work with...

Ken Walters
30th August 2023

Having recently engaged with Manifest for my lead generation requirements, I felt it imperative to share my experience. From the outset, the team at Manifest demonstrated a unique blend of... read more

Matthew Trubow
30th August 2023

Manifest are a very professional and energetic team. Adam has developed a strong team that are great at what they do. Great business with value for money focus. I have... read more no hesitation recommending Manifest.

michelle butler
30th August 2023

Manifest do a great job, have a great team, and work collaboratively to deliver. What more could you ask?

Steven O'Brien
30th August 2023

Adam and his team are important partners to Mynt’s new business efforts. They do the groundwork by connecting us with the right decision makers, allowing us to focus on... read more

Ollie Patterson
30th August 2023

We've had a great service from Manifest. They've understood our business and managed to generate relevant, well qualified leads which are converting!

Guy Weston
21st November 2023

Ways to Make Agency New Business Meetings More Effective

5 Ways to Make Agency New Business Meetings More Effective If you’re looking for ways to make agency new business meetings more effective, then imagine you’re on the hunt for the perfect pair of jeans. You walk into a store, eager to explore your options. Just as you start browsing, a salesperson swoops in, asking[...]

Polish Your Agency Credentials

Polish Your Agency Credentials You might want to polish your agency credentials as they are often the gateway to building relationships with potential clients. Yet, like a neglected pair of shoes, they sometimes fail to shine. In the competitive world of agency business development, standing out requires more than the same old presentation. Here’s a[...]

Lead Generation Myths

Lead Generation Myths Your Agency Should Ignore Lead generation is critical for agency business development, but misinformation and lead generation myths can often hold teams back from taking effective action. Let’s debunk some common myths and help your creative agency, PR agency, or digital marketing team approach new business outreach with confidence. Myth #1: Prospects[...]

Perfect Your Agency Pitch

Perfect Your Agency Pitch: Proven Strategies for New Business Success In the competitive world of agency business development, being able to perfect your agency pitch is essential to standing out, building relationships, and converting prospects into long-term clients. Whether you’re in creative agency business development, PR new business development, or working within shopper marketing, these[...]

How to Write New Business Emails

How to Write New Business Emails That Get Responses: It’s All About the Research When sending cold emails to introduce your agency to potential clients, the quality of your research can significantly boost your response rate. That crucial first email sets the tone for your relationship—either presenting you as an informed, knowledgeable professional or as[...]

The Art of Asking Effective Questions

In the realm of agency business development, particularly within creative, digital, PR, experiential, and shopper marketing sectors, mastering the art of asking effective questions during new business meetings is crucial. Manifest, a renowned new business agency, offers valuable insights on this topic. 1. Conduct Thorough Research Before any new business meeting, it’s imperative to delve[...]

Maintaining a Robust New Business Pipeline

As we step into 2025, maintaining a robust new business pipeline is crucial for sustained growth. Here are actionable strategies to enhance your pipeline: 1. Develop and Share Case Studies Reflect on recent successes and craft detailed case studies that highlight the challenges faced and solutions provided. Share these on your website, social media, and[...]

Strategies to Help Your Agency Win New Business

Here are some proven strategies to help your agency win new business. Securing new clients is the lifeblood of any agency of course. Whether you specialise in marketing, design, PR, or tech solutions, the ability to attract and win new business is what keeps your agency thriving. While every agency has its own approach, some[...]

Chemistry to Pitch

We tell our clients that they should expect 25% of meetings to convert from a chemistry to pitch opportunity but there is a huge discrepancy between the best and the worst. So here are some tips on how to get the most from the chemistry meetings we can fix for you. How to Secure That[...]

Re-engaging With a Potential Client

After a promising initial meeting it’s common for communication to wane and re-engaging with a potential client can be challenging, especially when there’s no new information to share. However, maintaining contact is crucial for nurturing these relationships. Here are strategies to stay connected with prospects, even when updates are scarce: 1. Conduct Thorough Research Before[...]

Recruiting a Business Development Director

Many agency owners shy away from the term “sales,” viewing it as a necessary evil they’d rather avoid which leads to them recruiting a Business Development Director (BDD) to handle sales, allowing them to focus on agency operations. However, securing the ideal candidate can be challenging, time-consuming, and doesn’t always yield the desired outcomes. Contrary[...]

Intent Data for Agency New Business

What is it and how can you use intent data for agency new business development? Well, simply put, ‘intent data’ is information about a company that indicates that there is likely to be a higher level of interest in your services at a given time than usual. There is ‘intent’ to purchase (or at least[...]

Insight-led New Business Development

Insight-led new business development sounds mighty impressive; an agency selects a category or issue they are passionate about, invest time, energy and not a little cash on unearthing a new insight and take it to market to impress potential new clients. Sounds great doesn’t it? But be careful. WHO ARE YOU TARGETING? Most enterprise-level or[...]

Improving Your Agency Website

Improving your agency website is crucial for attracting new business. Yet, many agencies still overlook this key aspect, resulting in poorly maintained or under-construction websites. While not every agency site is subpar, a surprising number are either lacking in content or fail to meet modern standards, often excused with claims of being “too busy with[...]

Maintaining a Prospect’s Interest

Following an initial meeting, staying in touch without appearing intrusive is essential to building trust and maintaining a prospect’s interest. This helps agencies maintain a professional connection without seeming overly persistent. Here’s a practical checklist that many agencies find useful to nurture relationships and stay on a client’s radar if no immediate opportunity is available.[...]

Selecting a Marketing Agency

When selecting a marketing agency, decision-makers evaluate two key types of factors: Hygiene and Chemical. Each of these factors plays a distinct role during different stages of the selection process, influencing who makes it onto the shortlist and, ultimately, who secures the contract. Let’s explore how Hygiene and Chemical factors impact the journey of selecting[...]

Oil Refinery Analogy for New Business Development

Outsourcing New Business Development

Whenever someone says they don’t believe in outsourcing new business development, we say, “Good! You shouldn’t.” But there’s an important distinction to make, and we use an analogy from the oil industry to illustrate it. In the oil industry, there are two primary sectors: Upstream and Downstream. Upstream involves the exploration and extraction of oil,[...]

The 95:5 Rule for Marketing Agency New Business

In today’s competitive landscape, the 95:5 rule for marketing agency new business is vital. This marketing rule is a critical framework for agencies that want to expand their client base and sustain growth. The principle shows that 95% of your target audience is not in the market for your services at any time. Meanwhile, only[...]

Reputation Management in Business Development

Not enough is said about the importance of reputation management in business development. The emphasis is too often on the short term dopamine hit of the new business meeting; sometimes at the expense of the long-term value of the client relationship. Think about it. How do you judge the KPIs of your new business development[...]

A Double-Edged Blade Slicing Through the Heart of Advertising.

The landscape of the advertising industry is undergoing a seismic shift, with big management consultancies emerging as formidable competitors to the traditional advertising agency networks. This evolution marks a pivotal moment in the sector. These consultancies leverage their extensive strategic, digital transformation, and data analytics capabilities to encroach on the domain traditionally occupied by advertising[...]

MOST AGENCIES STRUGGLE WITH COLD OUTREACH.

So we do it for them.

New business development for the creative and media industries.

In front of the right people, you shine.

But you just don't get in front of enough of them. So your pipeline has stalled and you're looking for a solution.

What's your conversion rate?

Here are some averages.

Recent wins following meetings set by Manifest ...

The Manifest Approach

Case Studies

HIDDEN CREATIVE
PR
OPERATIONAL EFFICIENCY
MEDIA
MARTECH 2
MARTECH
LIFESTYLE PR
DIGITAL TRANSFORMATION
DIGITAL PRODUCT
DIGITAL PERFORMANCE
DIGITAL
DESIGN & BRANDING
CREATIVE 2
CREATIVE
BRANDING PARIS
BRANDING
B2B PR
B2B
AI
ADVERTISING 2
ADVERTISING
VIRTUAL EXPERIENCE
SHOPPER MARKETING
PR 2

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