
Lead Generation That Works
Why Creative Agencies Need Better Qualification, Not Just More Names, But Lead Generation That Works: If you run a creative, digital, PR or marketing agency in the UK, you already know how noisy and crowded the industry has become. Agencies of all shapes and sizes are pitching the same buzzwords, chasing the same briefs, and[...]

How Can Agencies Carve Out Their Space in an Overcrowded Market
The creative services landscape is expanding quickly, so how can agencies carve out their space in an overcrowded market? With more advertising, digital, PR, and marketing agencies entering the field, the pressure to stay visible and relevant has never been greater. Whether you’re an established player or a fresh entrant, success hinges on cutting through[...]

How to Win New Business with Cold Emails
You’ve just uncovered your dream prospect – the kind of brand your creative agency has always wanted to work with, so you may be wondering how to win new business with cold emails because you’ve identified the ideal decision-maker to connect with. Now it’s time to send that first message. But then the doubts creep[...]

Agency Business Development in 2025
The landscape of agency business development in 2025 is undergoing significant transformation, driven by technological advancements, evolving client expectations, and shifts in consumer behaviour. For creative, digital, PR, experiential, shopper marketing, and other marketing communications agencies, staying ahead requires a keen understanding of emerging trends. 1. AI-Driven Automation Reshaping Agency Operations Artificial intelligence is revolutionising[...]

Content Marketing for New Business Growth
Forget the Filler: Content Marketing for New Business Growth Must Drive Results Every creative, digital, PR or marketing communications agency knows that content marketing should be a key tool in the agency business development arsenal. It’s common knowledge that consistent content output boosts visibility—but that doesn’t mean any content will help land new business. When[...]

Employing a New Business Manager
Employing a New Business Manager (or SDR) in London will cost a base salary of £40,000 and a bonus of c. £10,000 according to Glassdoor. This results in a total gross salary of £50,000. In addition to National Insurance Contributions (NICs), employers are required to make pension contributions under the UK’s auto-enrolment scheme. Pension Contributions:[...]

Weighing Up AI in New Business Development
As advertising, creative and PR agencies ramp up their efforts to secure new clients, many are weighing up AI in new business development. It promises efficiency, speed, and cost-saving benefits. But can it truly replace the nuance and personalisation required in the world of marketing communications new business? Let’s explore the main advantages and potential[...]

LinkedIn for Agency New Business Development
If your agency isn’t leveraging LinkedIn for new business development, it’s time to rethink your approach. LinkedIn is a powerful tool for generating leads, building awareness, and positioning your agency as an industry leader. However, to get the most from it, you need to follow a few key principles. Here’s how to optimise your presence[...]

Working with a New Business Agency
Working with a new business agency is a significant investment and a strategic decision for any marketing, creative, PR, digital, or shopper marketing agency. Handing over the reins of agency business development to an external team requires trust, collaboration, and clear communication. A successful partnership is built on mutual effort, and results are directly tied[...]

Proven Strategies to Generate Leads for Your Agency
If you’re looking for proven strategies to generate leads for your agency then you’ve found the right page. Winning new business has always been vital for agency growth, but with increased competition, tighter budgets, and more rigorous pitch processes, agencies must take an innovative and proactive approach to business development. Here’s a comprehensive list of[...]

The Right New Business Prospects
Here are some strategies to pinpoint the right new business prospects for your agency. Building a list of high-potential new business targets for your agency can feel like a daunting task. The fear of focusing on the wrong prospects and missing out on active opportunities can make the idea of mass outreach tempting. After all,[...]

The Elephant in the Room
Growing an agency is about more than just winning new business but many agency management teams ignore the elephant in the room. They overlook the impact of client churn. This is the elephant in the room; everyone talks about new business, but few address the real cost of lost clients. Ignoring churn creates a false[...]

How to Make Your Marketing Agency Stand Out
In the highly competitive landscape of creative agency business development, differentiation is crucial and you need to know how to make your marketing agency stand out. Here are key strategies to set your agency apart and attract more clients. Define Your Unique Selling Proposition Your agency’s success in new business agency growth hinges on what[...]

The Secret Weapon of Agency Business Development
7 Proven Strategies to Secure More Client Referrals for Your Agency Client referrals are the secret weapon of agency business development, yet many creative, digital, and PR agencies fail to integrate them into their growth strategies effectively. The hesitation often stems from discomfort, uncertainty, or the fear of seeming pushy. So, how can your team[...]

Ways to Make Agency New Business Meetings More Effective
5 Ways to Make Agency New Business Meetings More Effective If you’re looking for ways to make agency new business meetings more effective, then imagine you’re on the hunt for the perfect pair of jeans. You walk into a store, eager to explore your options. Just as you start browsing, a salesperson swoops in, asking[...]

Polish Your Agency Credentials
Polish Your Agency Credentials You might want to polish your agency credentials as they are often the gateway to building relationships with potential clients. Yet, like a neglected pair of shoes, they sometimes fail to shine. In the competitive world of agency business development, standing out requires more than the same old presentation. Here’s a[...]

Lead Generation Myths
Lead Generation Myths Your Agency Should Ignore Lead generation is critical for agency business development, but misinformation and lead generation myths can often hold teams back from taking effective action. Let’s debunk some common myths and help your creative agency, PR agency, or digital marketing team approach new business outreach with confidence. Myth #1: Prospects[...]

Perfect Your Agency Pitch
Perfect Your Agency Pitch: Proven Strategies for New Business Success In the competitive world of agency business development, being able to perfect your agency pitch is essential to standing out, building relationships, and converting prospects into long-term clients. Whether you’re in creative agency business development, PR new business development, or working within shopper marketing, these[...]

How to Write New Business Emails
How to Write New Business Emails That Get Responses: It’s All About the Research When sending cold emails to introduce your agency to potential clients, the quality of your research can significantly boost your response rate. That crucial first email sets the tone for your relationship—either presenting you as an informed, knowledgeable professional or as[...]

The Art of Asking Effective Questions
In the realm of agency business development, particularly within creative, digital, PR, experiential, and shopper marketing sectors, mastering the art of asking effective questions during new business meetings is crucial. Manifest, a renowned new business agency, offers valuable insights on this topic. 1. Conduct Thorough Research Before any new business meeting, it’s imperative to delve[...]